Marketeq Digital
UX Design Internship

Context

A startup competing against enterprise giants

Marketeq Digital is a B2B platform competing against well-established companies including E&Y and other enterprise-level services. To compete credibly, every touchpoint — including onboarding — needed to feel as polished and professional as the bigger players.

As a UX design intern, I worked collaboratively on two core projects: designing the user sign-up and onboarding flow, and contributing to the content dashboard experience. Work was reviewed directly by the company director who provided feedback and requested iterations.

Research

Competitive analysis of sign-up flows

My first task was to research how other B2B platforms handled their onboarding. I looked at competitor sign-up portals, identified patterns that worked well, and synthesized the best elements into a new flow tailored to Marketeq's platform.

• 1Researched competitor onboarding flows across B2B platforms to identify industry best practices and common drop-off points.
• 2Identified the most effective patterns — progressive disclosure, preference personalization, and clear step indicators — and merged them into a single cohesive flow.
• 3Designed for personalization from the start — users select their industry, topics, and job details so the platform feels tailored immediately after sign-up.

Project 1

Sign-up & onboarding flow

The onboarding flow needed to collect enough information to personalize the experience without overwhelming new users. I designed a multi-step flow that guides users from account creation through preference selection, company details, and email verification.

Multi-step onboarding flow — account creation, industry preferences, company information, confirmation, and email verification

Project 2

Content dashboard & newsletter experience

The second project focused on the content dashboard — the main experience users see after onboarding. The goal was to create a layout that felt as credible and functional as enterprise platforms, while being personalized to each user's industry preferences.

Content dashboard — personalized feed, sidebar navigation, category filters, and saved articles

• 1Sidebar navigation — Dashboard, Feed, Notifications, Recently Saved, and Settings give users clear control over their experience without cluttering the main content area.
• 2Category filters — Technology, Health, Business, Travel, and Lifestyle filters let users narrow their feed quickly — directly tied to the preferences they set during onboarding.
• 3Content cards — Each article card shows author, date, read time, topic tags, and save/share actions — matching the information density of established B2B content platforms.

Outcome

Director-reviewed and iterated designs

Both projects were reviewed directly by the company director throughout the internship. Feedback was incorporated through multiple iterations — adjusting layouts, swapping components, and refining flows based on stakeholder direction. The experience of designing under direct leadership review prepared me for real-world design collaboration.

Reflection

What I learned

Designing for a startup competing against enterprise platforms taught me that credibility is built through details — the right step indicator, the right information hierarchy, the right moment to ask for user data. Small decisions compound into an experience that either earns trust or loses it.

Working directly under a director's review also taught me how to receive and act on stakeholder feedback quickly. The ability to iterate based on direction — without losing the core design intent — is a skill I carried forward into every project after this.