커피창

Research and Product Design for Local Cafe

Context: Partnered with a thriving local Coffee Shop, aiming to bring more customer satisfaction

Objective: Boost client retention by enhancing the cafe's user experience and boosting conversion rates.

Solution: Developed an intuitive points system to reward the customers for their loyalty

Outcome: Yielded in a 6.7% increase in foot traffic & 3.2% increase in revenue, which demonstrated a positive impact on both customer engagement and financial performance

Role: Research, Analysis, Project Development

Duration: 4 weeks

Problem

The coffee shop’s foot traffic is constantly fluctuating.

Due to safety reasons the owner does not want to publicize the coffee shop

on digital platforms which makes it harder to attract customers.

Designs

As a first step, I considered developing a loyalty program to win back customers. This permits the client to maintain their privacy while enabling the customers to receive bonus rewards for their frequent visits.

Korean coffee shop login page with a cup of coffee illustration and a keypad for entering a PIN.

Vision

Create a points system that will increase customer loyalty,

improve the cafe's customer engagement, and keep it competitive with other cafes.

Aesthetics

Through researching the market and other competitors with loyalty programs, I’ve drafted a user-friendly and captivating display with an emphasis of a modern layout.

A screenshot of a digital verification process with an interface that includes a progress bar, four set of underscores for user input, and a dark side menu with options, a profile picture, and navigation buttons. The main area is primarily white with grey accents.

No Tip Culture

Compared to the Western culture, there is a well-established "no-tip" culture in Korea. The loyalty program follows this practice by having the system return to the home screen after rewarding points.

Screenshot of a Korean language game or app showing a message about earning 4 points, with instructions to drink 10 cups of water to earn 1 point, and a blank area on the right side for input or interaction.

Physical Copy

To target consumers who struggle to make adjustments to the rapid development of technology, I’ve created a stamp card to encourage their stay as a member of the loyalty program.

Sign for a coffee shop with Korean text and images of coffee cups, indicating a 10-packet coffee set for sale.

Final Polish

Free Rewards

For every drink a customer purchases, they obtain one point. Upon receiving 10 points, customers can redeem their points to gain a free drink. Points that get saved up will never expire! This feature allows the customer to be rewarded for having multiple visits.

A Korean coffee shop sign offering free rewards to VIP customers, with a simple illustration of a steaming coffee cup and coffee beans, and a keypad-style input for a code with numbers 0-9, *, 0, # and a gray button labeled 'Join'.
Screen displaying a message about earning 10 points, with two buttons labeled "Use Now" and "Use Later" in Korean.

Visibility

Visual advertising helped in raising awareness of the business. It was an effective marketing tool to capture the attention of potential customers. This helped display essential messages such as the business name, hours of operation, and promotions, creating a visual connection between the business and its surroundings.

A sign for a coffee shop with Korean characters and the words "Coffee Shop" in English, mounted on a wooden wall.
A woman with tattoos on her arm, wearing a hat, is seated at a table reading a magazine at a coffee shop. There are magazines stacked on the table, and her focus is on the magazine in her hand. Through the window reflection, a person in a cap and glasses is visible, along with some Korean writing and other reflections.

Design System